Many Instagram users use Instagram stories just as other social media app features, i.e., for entertainment. Instagram is not only great for passing time and entertaining but it can help a lot in making you or your business stand out from others.
Instagram Stories vanish automatically after 24 hours, which can be helpful in keeping your followers engaged. And build a vast target audience for you. It’s a way to elevate your visual content strategy.
Also, many tools are available with Instagram story features to help you to make a strong yet great opportunity to reach your prospects. Here are four ways how you can use Instagram stories effectively to make an impact on your target audience with minimal effort.
Tips to Use Instagram Stories Like A Pro
1. Share valuable information
People always look for valuable information that is not available elsewhere. You can use stories to share valuable or interesting content that is not available elsewhere on the internet. People who follow you on Instagram will subscribe to your stories and can view the content easily.
The ever-lasting aspect of these posts helps people retain information for longer than usual. Many businesses have already started using this feature to communicate valuable tips about their business or industry. This will be later distributed through other channels as well.
But most of them are missing out on one important point i.e., a lot of people who viewed their stories won’t see the posts being widely distributed later. This might lead them to think that the company does not have a strong follow-up strategy, which can hurt the brand image among potential customers.
So it is very important that you link Instagram stories to your other social media channels or website to distribute for wider reach.
Also, there is a feature on Instagram where you can see who viewed your profile recently after seeing your Instagram story!!
2. Use Instagram stories in contests
Instagram stories are absolutely useful in promoting contests and sweepstakes. Every post can have a unique code with a link that leads people to enter their details on your landing page or contest rules page.
You can set a time limit for entries and announce a winner every morning. And they will get the product or voucher with special discount offers. You should do a lot of research and think about how to enhance your profile. Instagram stories are definitely a must for content marketing. If you have several photo sets you can approach this strategy as well.
3. Share behind the scenes videos
Instagram users love to know what goes on in their life outside of work. This can be in the form of short video clips, pictures, or even text posts. This helps in creating a personal connection with your followers by letting them know you better. Share behind-the-scenes videos or pictures that show you doing activities that are fun and unique like snorkeling, hiking, visiting new places, etc.
Share pictures of yourself with your family and friends having fun together, getting ready for outings, etc. These will make people crave for more and keep coming back to see what’s new in your life.
4. Share stories on your other social media accounts
You may utilize Instagram stories in various ways. In addition to posting them on your other social media platforms if you have a business account. According to studies, the information given in the form of tales is more beneficial than text.
All the followers have 10 k plus ink-only postings in terms of developing brand loyalty. You can also use Instagram stories to promote contests and sweepstakes.
Once you start sharing content in the form of videos or pictures, make sure that every single one is stunning. It should click with your target audience emotionally or intellectually or both. Keep changing it up so that people continue to get engaged with what you are posting on your stories.
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Instagram stories are an excellent way to share your brand or your daily activity with others for a limited period of time. It hits users’ heads and creates curiosity among people to know more about you.
Well, I have shared some interesting feed for you to read and let us know how does it affect your Instagram profile. Instagram Stories are free to use for free, When you make money from Instagram Story, you receive money that makes you better on Instagram. This is the reason why most users prefer to post stories than share them on the feed.
Hope you find the article useful.