How To Use Instagram Stories Effectively

Instagram stories have become a popular feature on the platform, similar to WhatsApp status, that disappear within 24 hours. While they’re perfect for fun and casual content, they can also be a valuable tool for creating Instagram strategies and gaining new followers.

However, just posting any old story won’t necessarily attract new followers – effective strategies are needed. Luckily, there are many tips and tricks to create effective Instagram stories, and Instagram even allows for multiple accounts.

According to Instagram research, over 500 million people use Instagram stories every day, making it a valuable tool for personal and business profiles. By showcasing products and services on Instagram stories, businesses can attract new customers and even drive sales.

Additionally, Instagram stories are tap-friendly, creating an addictive way to gain followers. The ability to add multiple pictures and ask for people’s opinions makes Instagram stories more engaging with help of certain apps than traditional Instagram posts.

Being said that, now let us take a closer look at all the things to consider to make your Instagram reels more effective and help you go viral.

Tips and tricks for making engaging stories

1. Share valuable information

People always look for valuable information that is not available elsewhere. You can use stories to share valuable or interesting content that is not available elsewhere on the internet. People who follow you on Instagram will subscribe to your stories and can view the content easily. 

The ever-lasting aspect of these posts helps people retain information for longer than usual. Many businesses have already started using this feature to communicate valuable tips about their business or industry. This will be later distributed through other channels as well. 

But most of them are missing out on one important point i.e., a lot of people who viewed their stories won’t see the posts being widely distributed later. This might lead them to think that the company does not have a strong follow-up strategy, which can hurt the brand image among potential customers. 

So it is very important that you link Instagram stories to your other social media channels or website to distribute for wider reach.

Also, there is a feature on Instagram where you can see who viewed your profile recently after seeing your Instagram story!!

2. Use Instagram stories in contests

Instagram stories are absolutely useful in promoting contests and sweepstakes. Every post can have a unique code with a link that leads people to enter their details on your landing page or contest rules page. 

You can set a time limit for entries and announce a winner every morning. And they will get the product or voucher with special discount offers. You should do a lot of research and think about how to enhance your profile. Instagram stories are definitely a must for content marketing. If you have several photo sets you can approach this strategy as well.

3. Share behind-the-scenes videos

Instagram users love to know what goes on in their life outside of work. This can be in the form of short video clips, pictures, or even text posts. This helps in creating a personal connection with your followers by letting them know you better. Share behind-the-scenes videos or pictures that show you doing activities that are fun and unique like snorkeling, hiking, visiting new places, etc.

Share pictures of yourself with your family and friends having fun together, getting ready for outings, etc. These will make people crave more and keep coming back to see what’s new in their life.

4. Share stories on your other social media accounts

You may utilize Instagram stories in various ways. In addition to posting them on your other social media platforms if you have a business account. According to studies, the information given in the form of tales is more beneficial than text.

All the followers have 10 k plus ink-only postings in terms of developing brand loyalty. You can also use Instagram stories to promote contests and sweepstakes.

Once you start sharing content in the form of videos or pictures, make sure that every single one is stunning. It should click with your target audience emotionally or intellectually or both. Keep changing it so that people continue to get engaged with what you are posting on your stories.

Using Instagram stories for personal profiles

Here are some tips on how to make cool Instagram stories:

  1. Show what you do every day: You can take pictures or videos of what you do, like when you wake up in the morning or after school.
  2. Use cool stuff: Instagram stories have different things you can add, like stickers, filters, and words. You can use them to make your stories look really fun and cool!
  3. Show where you go: When you go somewhere cool, take pictures and videos to share with your friends.
  4. Share your favorites: You can share your favorite things, like a new book you read, a TV show you like, or a restaurant you visited. Your friends might like the same things as you!
  5. Talk about your feelings: You can use Instagram stories to talk about things that you care about or that are happening in the world.

Just remember to be yourself when you make your Instagram stories. You don’t have to be perfect or try to be someone else. Your friends will like your stories if they show who you really are!

Using Instagram stories for business profiles

If you have a business on Instagram, you can use Instagram stories to talk to your customers and share your things with them. Here are some ways to make your Instagram stories work better for your business:

  1. Show what’s happening behind the scenes: Share pictures or videos of your team working or the place where you make your things so people can see how you work.
  2. Tell people about sales and special offers: Use Instagram stories to tell people when you have a sale or a special offer.
  3. Use hashtags and tags: You can use hashtags (#) and location tags to help new people find your business.
  4. Ask people questions: You can ask people what they like or don’t like about your business.
  5. Work with people who have lots of followers: Work with people who are popular on Instagram to talk about your business on their Instagram stories.
  6. Share what your customers say: Share pictures or videos of what people say about your business to show how much people like it.

You may also like:


Instagram stories are an excellent way to share your brand or your daily activity with others for a limited period of time. It hits users’ heads and creates curiosity among people to know more about you.

Well, I have shared some interesting feeds for you to read, and let us know how they affect your Instagram profile. Instagram Stories are free to use for free, When you make money from Instagram Story, you receive money that makes you better on Instagram. This is the reason why most users prefer to post stories than share them on the feed. 

Hope you find the article useful.

Happy posting!!

Leave a Reply

Your email address will not be published. Required fields are marked *