In just 10 years, Instagram has grown from a photo-sharing app to a business-growing app. An Instagram business account allows you to have too many features to see how your business is growing on Instagram.
Instagram is firstly used as a photo-sharing app and it is only to chat with your friends. But now Instagram is totally changed you can do business through Instagram. You can also have a professional account.
So let’s see what is inside this article
How to set up a business account on Instagram
As we all know, Instagram allows everyone to convert their personal profile to a business account which helps your business to grow. You can have up to five Instagram accounts at a time. Check out our guide on how to create multiple Instagram accounts.
To switch your personal profile to a business account you have to follow some given steps:
- Go to your profile and tap on the three horizontal lines which are on the top right-hand corner.
- Tap on the Settings option
- Literally, in some accounts, you can find the switch true professional accounts directly listed under settings.
- Tap on the account option
- Tap switch to the professional account option then continue.
- Then you have to select a category for your business and then tap on done. Tap on OK for confirmation.
- After that, you have to tap on business, and then next
- You can add your contact details and tap on next or you can also use the option to not use my contact info this will skip the steps.
- And you have to tap on the cross icon which is in the top right corner then you will return to your profile.
With the help of a business account, you will be able to access more features like insights that can help you to understand who is engaging with your business on Instagram.
Through the dashboard, you can also get access to where the traffic is coming from. You can also track your performance, explore education, and many more.
On Instagram, you can also have the option to display our hide your business category and other contact information on your business profile.
After the setup of your business account go to your profile and then tap on edit profile. From there you have to choose what you want to show and what you want to hide on your profile after this you have to tap on done.
Why should you use the Instagram business?
When you offer a properly planned and managed business to your customers then definitely they will love to enjoy your services. If you are using Instagram as a business marketing outlet, then you will your account to be documented.
1. Optimizing your link in your Instagram business account’s bio
Social media usually manages everything. So, when you are promoting your business or your website. You can easily add your link and your Instagram business account bio so that when someone visits your profile. If they are interested, they will definitely click on the link to reach your website.
These links are evergreen. The link in the bio is a clickable link, that directly takes you to the landing page of your website.
2. Geotag your posts to grow your business
When you are posting something on your business account, make sure that you are adding the physical location to your post. If you don’t do this before then you can also scroll to your past post and edit them. Geotag helps your customer to reach you from the location.
3. Use the highlights to showcase your business
Instagram stories highlight the feature of seeing you as a chance to show what your company is all about. Highlighting your story means featuring your stories on your Instagram profile.
In highlights, you can add many things about your business. By highlighting your stories you can easily raise your brand voice and also can Shine. To get more insight, you can read this guide on how to use Instagram stories effectively.
4. Paying attention to your captions
While posting anything on your business account. Make sure that your caption is according to your post or not. You can add what’s to your caption because additional keywords can increase the interaction between you and your customer.
Make sure that you are adding those keywords which are related and convenient to your post or your business. You can include your business name your product name or any general term which is related to your business category.
You can also check out our guide on the best Instagram captions and bio ideas to create the perfect caption for your post.
5. Increment in your DM usage
Try to give a response to your customers in their DMs. So that you can see the increment in your Instagram business account. If you send DM to your customer then there are more chances for you to grow your Instagram business account fastly.
Commonly the customer waits for your response only for 24 hours after that he loses all interest in your profile. That’s why you should be really active on your social media pages or accounts.
6. Track your Analytics on your Instagram business account
When you check your Instagram analytics and you see that your profile engagement is increasing day by day. When you are just starting to use Analytics make sure that you have a schedule to check your analytics from time to time.
On analytics, you can check and also understands the difference between Impressions and reach. You can track your business profile and then also get reports on how your posts are performing on Instagram.
You may also like:
- Search Multiple Hashtags on Instagram
- How to make your Instagram reels viral
- How to get Sponsored on Instagram
Final words
In this article, you have got all the uses of Instagram’s business account. On the Instagram business account, you got many features to grow your business profile. By using various features of Instagram business you can easily set up a perfect account that will lead your brand or product.
I hope you liked this content and hopefully this content is helpful to you. If you are having any kind of issues regarding this content ask them in the comment section I will try to solve your queries as soon as possible. Thank you.
Keep shining brighter.
